He took the plunge into insurance selling in 1997 but with limited social contacts spreading his wings was getting difficult. Not the one to give up so easily Rajeev Arya decided to approach existing LIC customers to service their recurring needs related to premium payments, maturity, survival benefits etc. ‘Since the servicing aspect was much ignored then by many, I made up my mind to adopt it as my strength and soon realised I had hit bulls eye.’ |